About-Us To Srilanka

eta-srilanka.org is the organization responsible for marketing Sri Lanka to the world as a tourist destination. The major tool we use to do this is the pure Visa Sri Lanka marketing campaign, a campaign that has evolved over the past couple of months to make Visa Sri Lanka one of the world's most well-respected tourism brands for Sri Lanka.

Understandably, an organization like Visa Sri Lanka which is capable of managing this magnitude of tourist does not grow by itself. In a fiercely contested global tourism marketplace, Visa Sri Lanka is responsible for ensuring Sri Lankan tourism remains attractive internationally as a visitor's destination.

To achieve maximum output from the tourism industry with limited resources, Visa Sri Lanka's marketing activity is carefully focused on a number of key markets around the world and selective group of consumers within those key markets.

We work offshore to encourage our target market. Our advertising, media and events activity is continually evolving, to stay one step ahead of our competitors. As well as marketing to consumers, our trade training, marketing and media program is designed to ensure that those who sell eTV for Sri Lanka have the knowledge and understanding to do so well. Visa Sri Lanka works with the Sri Lankan tourism industry to make sure we deliver a hassle free holiday experience to our visitors, so they go home recommending www.eta-srilanka.org to their friends and family

Our role is to promote eTV for Sri Lanka and Sri Lanka internationally as a tourist destination. Tourism marketing is about portraying Sri Lankan tourism in a way that it fuels the desires of the world's travelers to visit our shores and it ensures that Sri Lanka remains a priority tourist destination. Visa Sri Lanka's Statement of Intent outlines our roles and responsibilities as a Crown Entity, and our intentions for the coming years ahead. The Pure Visa Sri Lanka campaign showcases Sri Lanka as fun, popular and accessible, and focuses on the experiences you as a visitor can have within the stunning landscapes and awesome sceneries of Sri Lanka. It is vital when our visitors get here that their experience reflects what they have been promised by the campaign. Visa Sri Lanka's tourism marketing campaign is Sri Lankan. It is used in all of our international marketing work - including advertising, international PR activity and online marketing, event and sponsorship activity.

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